Mather LifeWays is dedicated to finding Ways to Age Wellsm through a leading research institution—the Mather LifeWays Institute on Aging, and through several nationally-recognized, award-winning residential communities such as The Mather in Evanston. Plan B has been tapped on more than one occasion to rejuvenate their strategy, and keep their creative fresh as a daisy—both for their residences and the parent organization.
For The Mather, we devised a unique, creative voice and campaign approach, which downplays retirement in favor of a more active and engaging message—‘repriorment,’ a re-thinking of how prospects want to spend their golden years.
We also redesigned their websites from the ground up, including an e-commerce store for MLA—giving each site a unique look and feel, while still making it clear that they are backed by the respected Mather LifeWays.
Good luck guessing their age now.