Case Studies

Plan B specializes in developing highly personalized, dynamically monitored, multi-channel marketing programs that deliver intimate brand experiences designed to promote engagement, generate trial and develop loyalty through true connection.

The insights and actions described here not only fueled greater connectivity between these brands and customers, but also provided media planners with fact-based knowledge to generate high returns and positive outcomes —delivering a nuanced ‘balance’ of tactical channels rather than a costly and potentially alienating media sledgehammer.

Please take a look at some of our recent creative advertising and marketing successes, paying particular attention to these ‘insight’ deliverables – which consistently resonate with a grass-roots, granular approach to getting inside the hearts and minds of our targets.

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