Manufacturing

To compete in today’s complex global manufacturing marketplace, you need a proven manufacturing marketing specialist. Plan B brings a market-tested instinct for developing integrated marketing initiatives that quickly generate and nurture targeted leads, shrink sales closing rates and engender loyalty.

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    Commercially successful manufacturers recognize that they live in a connected universe of potential decision-makers, from procurement, to engineering, to the C-suite.

    The dynamics of this decision-making process make for a more sophisticated customer base and more rigorous standards for vendor selection. To meet this challenge you need to tie sales and marketing together in a coordinated effort to initiate, grow, and retain new customer connections that strengthen loyalty, lower price sensitivity and shorten sales conversion times.

    If your company isn’t getting the results you need from your marketing initiatives, you may be ready for a Plan B.

    Plan B’s experienced team of B2B manufacturing marketing specialists offer a pragmatic, no-nonsense, sales-driving approach to manufacturing marketing and brand development.

    We recognize that manufacturers often have histories that go back decades, even centuries, and today they are challenged to coordinate shop floor tradition with emergent innovation, requiring a suite of marketing tools that can take them confidently into the future. So we partner with our manufacturing client to provide actionable intelligence and responsive support in efforts to design, develop, implement and manage strategically aligned marketing programs across all communications platforms. When it’s time for marketing initiatives that consistently deliver high-value leads to your sales team, call Plan B to get things running.

    Leadership Team

    Meet the experts focused on your business.

    Richard (Ric) Van Sickle
    Chief Operating Officer
    Clay Cooper
    Director of Client Services
    Bradford Pretorius
    Creative Director

    Testimonials

    Don't take our word for it. See what our clients have to say about Plan B.

    Maggie Fitzgerald
    Milbank Manufacturing

    Maggie Fitzgerald, Director of Marketing and Public Affairs for electrical component manufacturer, Milbank, discusses Plan B’s “get it” factor, and how a creative solution rooted in sound strategy breathed new life into their brand.

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    Case Studies

    A unique approach yields unusual outcomes.

    Milbank Energy
    Brand Development & Positioning
    Milbank Manufacturing made its name in the electrical metering socket industry. In recent years it added also gained a reputation as an innovator in energy generation and management. Plan B helped them unify both sides of their business under a single brand platform: Milbank Empowers Life.

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