Healthcare

Meeting the challenges of today’s complex healthcare environment requires an agency partner with a full perspective. Understanding the vantage point of providers, suppliers, & partners, from pharma to devices to systems to finance allows us to leverage your brand’s most relevant advantages to drive sales and brand preference.

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    We’re not doctors, but Plan B’s Health and Medical specialists have been called on by top names in pharmaceuticals, institutional healthcare, biotech, devices and diagnostics for our clinical knowledge of the impact marketing can have on the well-being of their business.

    Our experienced, cross-channel medical marketing support team can help you launch products, grow profits and attract the patients, cases, clients and investors you want.

    We partner with our clients to identify relevant customer intelligence and define compelling insights that lead to stronger client and consumer connections. The Plan B team recognizes the importance of activating and maintaining those connections across every crucial moment in the healthcare experience, from brand messaging, care engagement, and treatment implementation, through to ongoing life care and compensation effectuation. In fact, our COO, Ric Van Sickle, serves on the Patient Board of Directors at the University of Chicago Medical Center.

    Whether through Traditional, Digital, Environmental, Event or Social Marketing channels, Plan B is on call to deliver successful outcomes to the most challenging health and medical marketing opportunities.

    Leadership Team

    Meet the experts focused on your business.

    Clay Cooper
    Director of Client Services
    Terry Mertens
    Creative Director
    Chris Beukema
    Associate Creative Director
    Molly Yant
    Senior Project Manager

    Testimonials

    Don't take our word for it. See what our clients have to say about Plan B.

    Steve Cindrich
    Humana One

    Steve Cindrich, Marketing Director at Humana, describes how Plan B was able to help them launch a Virgin-branded health plan – complete with brand messaging, agent training, event activation, and marketing collateral – in less than 50 days.

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    Case Studies

    A unique approach yields unusual outcomes.

    Optima Health
    Fully-Integrated Campaign
    The Affordable Care Act created an entirely new business dynamic for health insurers. Plan B armed Optima Health with a complete system of integrated marketing materials to address this new retail-consumer driven model.

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