Plan B Wins A Gold W3 Award

What do you get when you mix mustard seed, vinegar and parallax scrolling? A well-deserved W3 award. Early last spring, Plochman’s realized their website (circa 2002) was no longer cutting the mustard. Ready to bring it back with some zing, they recruited the help of the mustard lovers over here at Plan B. With careful…

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We’re Seeing Double: Plan B Wins 2 Davey Awards

It’s all coming into focus now…we’re honored, thrilled and excited to add two new Davey Awards to our display case. With villainous undertones and some seriously unexpected print techniques (like a body heat-activated secret message reveal and special edition lenticular) these award-winning direct mail projects for Jaguar USA were among our favorite of the year.…

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A Super Bowl Ad in Less Than 2 Days? No Problem.

“…we had 72 hours to produce an ad for our single largest ad spend ever. No pressure, right? Fast-forward 36 hours: the Plan B team exceeded my expectations (again) and presented four amazing concepts…I felt confident that any of the four would perform well for us”. – Margaret Fitzgerald, Director of Marketing & Public Affairs…

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Must. Resist. Thelma and Louise. Caption…

The Plan B automotive team recently had the chance to unleash the aggressive power of the new Jaguar F-TYPE at the “Chicago Celebrates #MyTurnToJag” event sponsored by GILT City. With Jean Erhardt, the skillful driver of Plan B’s automotive accounts, behind the wheel, the entire team (creatives and all!) enjoyed the ride as they salivated…

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Top 11 Facebook Faux Pas

Facebook has come a long way since the days when you needed an accredited .edu email to register. Today, with 1.11 billion active users, member’s standards for appropriate online behavior are slipping and some companies can’t quite yet grasp the simple rules of proper Facebook engagement. To help you avoid such social media shame, here…

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