The Top 11 Horrible Product Extension Ideas

Your brand and your product are on fire. What’s the worst thing you can do? Come up with a product extension that makes absolutely no sense. Take these real world examples: A cigarette lighter manufacturer creating a line of perfume, a leading beer company trying their hand at bottled water, and fast food giant adding…

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The Top 11 Upsides to Corporate Downsizing

These days, it seems we all know someone who’s been directly affected by a corporate layoff. The economic slump of the past 6 years has made layoffs an unfortunate reality of life in the working world. Fortunately, there are many great resources available online to counsel and guide the recently unemployed through the process of coping with a layoff, and the…

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The Top 11 Downsides To A Corporate Move

Sure, HR is making your big corporate move sound like you’re relocating to the promised land. But who are they kidding? We all know that a new office space equates to more room for headaches. That’s why we’ve done the heavy lifting and crafted this list of the Top 11 Downsides to a Corporate Move.…

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