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The Top 11 Horrible Product Extension Ideas

Your brand and your product are on fire. What’s the worst thing you can do? Come up with a product extension that makes absolutely no…

The Top 11 Upsides to Corporate Downsizing

These days, it seems we all know someone who’s been directly affected by a corporate layoff. The economic slump of the past 6 years has…

The Top 11 Downsides To A Corporate Move

Sure, HR is making your big corporate move sound like you’re relocating to the promised land. But who are they kidding? We all know that…