Tweets Of The Week

Will Google make money off the self-driving car? bit.ly/OnJW90 10 office technologies on their way out on.mash.to/QRXl5t Firestone shows ‘Drive’ in new ad campaign nyti.ms/QtT4qX Benetton puts the spotlight on unemployed youth in ads wwd.us/RtlbJ6 Check out these hilarious vintage cell phone ads read.bi/NOOiUZ

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Book Club: Off Balance by Matthew Kelly

This month, Plan B’s Book Club will be reading Off Balance: Getting Beyond the Work-Life Balance Myth to Personal and Professional Satisfaction. In addressing the work-life balance issue, Matthew Kelly argues that “balance” was a mistake from the start, and believes workers want satisfaction, not balance. Continue reading about the book >>  

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The Top 11 Overused Target Audience Generalizations

Fall is in the air. We’ll soon grow used to the dull roar of leaf blowers, loud chants of striking red-shirted teachers, and yet another season of heartbreaking Bears losses. Meanwhile, ad agencies are in the midst of the early fall scramble of finalizing next year’s spending in desperate hopes that half-baked viral video schemes…

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We’re Sending SociaLogic To Social Media Week!

SociaLogic, Plan B’s social media loving team is headed to Social Media Week Chicago. Social Media Week Chicago 2012 is packed with six days of possibility. This will be the global event’s fourth year, and its second time using Chicago as a host city. With only two U.S. host cities (Chicago and Los Angeles), we are a…

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Article Of The Week: Brands Are Not People

AdAge recently published an article called, “No, Brands Aren’t People — and Consumers Don’t Want Them to Be.” Here are some of the most interesting parts of the article: “Brands’ strategy of imitating people — and spinning out content designed to drive brand engagement — can ultimately add to consumer cognitive overload.” “Facilitating honest consumer-to-consumer…

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