Top 11 Ad Agency Boardroom Buzz Phrases (And What They Really Mean)

What’s your bandwidth? (I’m about to pass the buck big time). Let’s capture the low-hanging fruit first (This budget is a joke!). This is the Final-Final (I know the last one was final, but I didn’t get a chance to look at it). Let’s shorten the path to productivity (Time to get rid of those…

Continue

Top 11 Signs Your Ad Agency Takes You For Granted

Their automated “out-of-office” email replies outnumber actual replies. Freelancer Jim presents your big campaign on behalf of the team. They started Greeking the headlines. You stopped providing creative briefs six months ago and they didn’t notice. The agency chairman repeatedly refers to you by your predecessor’s name. Work keeps coming in later and later, but…

Continue

Top 11 Things Advertising Agencies Think Are More Important Than Your Success

Here’s a wild notion: your success is our success. Crazy, no? It’s almost too simple, but our business can’t thrive unless yours does. That’s the way it works…and it’s all the motivation we need to deliver persuasive and engaging communications for your company, everyday. Sure, like every agency, we have plenty of part-time ragers who…

Continue

Top 11 Signs Your Ad Agency May Not “Get” Social Media

Their Facebook profile picture is the default silhouette head. You ask if they would advise getting an in-house tweeter and they recommend Bose. Their agency blog has just one post (outlining tips on “how to prepare for Y2K”). Every time you ask for some social integration ideas they invite you out for drinks. Their LinkedIn…

Continue